The Sweet Change

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Unit economics (CM1 / CM2) — selected period blended COGS 25% (pending per-SKU)
Targets vs actuals
Top 30 channels by revenue (source / medium) last 90 days · GA4 attribution
Best performing audiences aggregated across placements
Placement performance sessions → orders
Top regions last 90 days
Top cities last 90 days
Age × Gender GA4 demographic signal (visible only)

75% of sessions land as unknown/unknown — GA4 demographic data is sparse. Use this as directional, not absolute. Cross-reference with Meta-attributed audience data (your context doc shows female 58% / male 42% of paid purchases).

Device split

93.5% of revenue is mobile. Desktop conversion rate is actually 2.76% vs mobile 4.93% — but desktop AOV is higher (₹887 vs ₹750).

Top 10 landing pages where new sessions enter the site
Alerts & insights
🎯 Bring CAC down to ₹156 (2.5× reduction from ₹391) Recommendations from current data

Currently blended CAC is ₹391 (per investor context doc). Target: ₹156. The path below is data-backed from what we can see in GA4 (sessions × conv rate × audience yield). Meta spend column populates once Windsor's Facebook connector is added.